PROTECTING BRANDS FROM UNAUTHORIZED TRADE
COUNTERFEITING IS NOT JUST AN IP PROBLEM.
IT IS A BUSINESS PROBLEM.
Counterfeit and unauthorized goods can damage more than a trademark. They can divert sales, undermine pricing, confuse consumers, disrupt legitimate distribution, damage relationships with authorized retailers, and erode the reputation a brand has spent years building.
Lee Law develops enforcement strategies designed to identify infringing activity, trace the businesses and individuals behind it, disrupt unauthorized sales, and pursue appropriate remedies against counterfeiters, unauthorized sellers, distributors, importers, and other infringers.
A STRATEGIC ENFORCEMENT PROCESS
IDENTIFY. INVESTIGATE. DISRUPT.
ENFORCE.
IDENTIFY.
We identify counterfeit listings, unauthorized sellers, infringing websites, marketplace accounts, social media activity, physical sellers, distributors, and other sources of unauthorized goods.
INVESTIGATE.
We use investigations, test purchases, seller research, marketplace data, business records, and other available information to determine who is behind the infringement and how the products are moving through the market.
DISRUPT.
We pursue platform takedowns, marketplace enforcement, cease-and-desist demands, account closures, negotiated resolutions, supply-chain disruption, and other measures designed to stop ongoing sales.
ENFORCE.
When stronger action is required, Lee Law pursues litigation, injunctions, seizure remedies, asset restraints, monetary recovery, and other relief available under federal intellectual property law.
ONLINE MARKETPLACE ENFORCEMENT
ONE SELLER CAN BECOME
THOUSANDS OF LISTINGS.
E-commerce platforms and online marketplaces allow unauthorized products to reach consumers quickly and at enormous scale. Sellers may operate multiple accounts, move between platforms, change business names, or reappear after individual listings are removed.
Lee Law approaches online enforcement strategically. The objective is not simply to remove one listing, but to identify repeat sellers, connect related activity, preserve evidence, pursue platform remedies, and determine when direct enforcement or litigation is necessary.
BEYOND THE INDIVIDUAL SALE
FOLLOW THE PRODUCT.
FIND THE SOURCE.
Counterfeit products rarely appear in isolation. Behind an individual seller may be a distributor, wholesaler, importer, manufacturer, fulfillment operation, or network supplying unauthorized products to multiple businesses.
Lee Law looks beyond the immediate seller to identify the broader supply chain where possible. By addressing distributors, suppliers, importers, and repeat sources of counterfeit goods, enforcement can have a much greater impact than isolated takedowns alone.
INVESTIGATIONS & EVIDENCE
GOOD ENFORCEMENT STARTS WITH
GOOD EVIDENCE.
Successful enforcement depends on understanding what is being sold, who is selling it, how the seller operates, where the products originate, and what evidence can establish infringement and damages.
Lee Law coordinates investigations, test purchases, online research, evidence preservation, seller identification, and other investigative measures designed to develop the factual record needed for effective enforcement.
WHEN TAKEDOWNS ARE NOT ENOUGH
SOME INFRINGERS ONLY STOP WHEN THEY ARE
FORCED TO STOP.
Repeat offenders, significant counterfeit operations, organized distribution networks, and sellers who continue after notice may require litigation rather than voluntary compliance.
Lee Law pursues federal trademark and copyright litigation, temporary restraining orders, preliminary and permanent injunctions, seizure remedies, expedited discovery, asset restraints, damages, profits, attorneys’ fees, and other remedies where appropriate.
INVESTIGATIONS
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ONLINE ENFORCEMENT
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SUPPLY CHAIN DISRUPTION
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FEDERAL LITIGATION
ENFORCE THE RIGHTS
FIND THE INFRINGEMENT.
STOP THE SOURCE.
Whether the problem is a single unauthorized seller, widespread marketplace infringement, a distributor supplying counterfeit goods, or a larger enforcement matter requiring federal litigation, Lee Law can develop a strategy designed around the scope of the threat and the value of the brand being protected.
