THE CREATOR ECONOMY
CREATIVE SUCCESS BECOMES A
BUSINESS.
Influencers, streamers, YouTubers, podcasters, social media creators, and digital personalities are building businesses around content, audience, personality, and brand. As those businesses grow, the legal issues become increasingly complex.
Lee Law helps creators structure the business behind the content, protect intellectual property, negotiate sponsorship and brand agreements, address ownership and licensing issues, and respond when content, identity, or brand value is used without permission.
BUILDING THE BUSINESS
CREATE. BUILD. MONETIZE.
PROTECT.
CREATE.
We help creators address ownership of videos, photographs, music, graphics, scripts, podcasts, streams, digital assets, and other content before ownership becomes a dispute.
BUILD.
We assist with business formation, contractor agreements, management relationships, creator collaborations, confidentiality, work-for-hire terms, and the legal structure supporting the creator’s business.
MONETIZE.
We review and negotiate sponsorships, endorsements, advertising arrangements, licensing agreements, brand partnerships, merchandising opportunities, platform relationships, and other commercial deals.
PROTECT.
We help protect the creator’s name, content, likeness, trademarks, copyrights, and other valuable rights against unauthorized use, copying, impersonation, and infringement.
SPONSORSHIPS & BRAND PARTNERSHIPS
THE DEAL SHOULD PROTECT THE
CREATOR.
Sponsorship and influencer agreements often determine far more than the amount paid for a post or campaign. They may control content approval, exclusivity, usage rights, advertising obligations, morality provisions, termination rights, ownership, licensing, and how long a brand may continue using the creator’s name, image, or content.
Lee Law reviews and negotiates creator and brand agreements with an eye toward compensation, control, intellectual property, exclusivity, future use, and the long-term value of the relationship.
CONTENT. IDENTITY. BRAND.
WHAT YOU CREATE BECOMES WHAT YOU
OWN.
A creator’s business may include trademarks, copyrighted content, logos, merchandise, photographs, recordings, video libraries, characters, artwork, written material, digital products, and valuable rights associated with the creator’s name and identity.
Lee Law helps identify those assets, register and document ownership where appropriate, structure licensing arrangements, and develop strategies designed to protect the intellectual property behind the creator’s business.
WHEN SOMEONE CROSSES THE LINE
YOUR CONTENT. YOUR BRAND.
YOUR RIGHTS.
Creators can face copied videos, stolen photographs, reposted content, impersonation accounts, unauthorized merchandise, fake endorsements, misuse of trademarks, copied branding, and unauthorized commercial use of their name or identity.
Lee Law assists with platform complaints, DMCA takedowns, cease-and-desist demands, marketplace enforcement, trademark and copyright claims, negotiated resolutions, investigations, and litigation designed to stop unauthorized use and protect the creator’s business.
CREATOR AGREEMENTS
|
SPONSORSHIPS & BRAND DEALS
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INTELLECTUAL PROPERTY
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DIGITAL ENFORCEMENT
TURN THE AUDIENCE INTO A BUSINESS
CREATE THE CONTENT.
PROTECT WHAT YOU BUILD.
Whether you are building an audience, negotiating a major brand partnership, protecting valuable content, or confronting unauthorized use, Lee Law can develop a legal strategy around the creator, the content, and the business behind both.
